The judging process is now underway.
Contribute your expertise alongside 140 distinguished designers from 32 countries to define the future of global design standards.
More than 140 designers from 5 continents are reviewing the 100 brands identified by Interbrand as the world’s leading brands of 2025.
The evaluation is conducted according to VAND’s criteria of clarity, coherence, responsibility and human impact. This process establishes a unified standard for assessing how global brands shape public life through design.
Five Criteria. One Standard
We look beyond style. We look for meaning. This structured model guarantees that the products are celebrated not for taste, but for its enduring contribution to the human calmness.
By reviewing one hundred active brands each year, VAND establishes a clear benchmark for clarity, coherence and human impact in contemporary design.
This evaluation functions as a structural component of VAND’s global framework: identifying responsible brands, and connecting designers who seek to work within an ethical, human centered standard.
Join & Start JudgingThe Board is composed of a group of designers and thinkers from different fields and regions, chosen for their experience, integrity, and long-term vision for the future of design.
These members guide the strategic direction of the Movement, ensure the independence and credibility of its actions, and uphold the values at the core of Design Responsibility.
The Board remains intentionally focused, international, and committed to building a thoughtful and human-centered future for design.
Founder of Cato Brand Partners and the agIdeas design conference. An Australian brand strategist, he has executed international projects in over 100 countries and has advocated for design education for decades.
An influential American designer specializing in iconic branding. Most famous for the 1994 FedEx logo, his professional achievements are permanently exhibited at the Cooper Hewitt Design Museum.
An influential American designer, educator, and co-founder of AdamsMorioka. A former AIGA National President, he currently chairs the graphic design department at ArtCenter College and authored several essential design resources.
A prominent design leader and former President of The One Club for Creativity. He is a key figure at AIGA and currently serves as Director of Graphis, the International Journal of Visual Communication.
This panel brings together leading figures from across the many disciplines of design and from different parts of the world.
They form a global jury committed to recognizing design that brings calmness, responsibility, and long-term human value to the world.
A global initiative uniting leading designers and brands to define and uphold the highest standards in design.
Jury members review projects and brands worldwide, granting the Design Responsibility Certificate to those meeting these standards.
Every year, members gather in Paris to shape the future of responsible design.
Companies request an official review of their brand’s design.
Brands that meet the standards receive the VAND Certified Mark, a formal recognition that can be used across products, packaging and public communication.
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