The judging process is now underway.
More than 140 designers from 5 continents are reviewing the 100 brands identified by Interbrand as the world’s leading brands of 2025.
The evaluation is conducted according to VAND’s criteria of clarity, coherence, responsibility and human impact. This process establishes a unified standard for assessing how global brands shape public life through design.
Five Criteria. One Standard
We look beyond style. We look for meaning.This structured model guarantees that the products are celebrated not for taste, but for its enduring contribution to the human calmness.
By reviewing one hundred active brands each year, VAND establishes a clear benchmark for clarity, coherence and human impact in contemporary design.
This evaluation functions as a structural component of VAND’s global framework: identifying responsible brands, and connecting designers who seek to work within an ethical, human centered standard.
Companies request an official review of their brand’s design.
Brands that meet the standards receive the VAND Certified Mark, a formal recognition that can be used across products, packaging and public communication.
Request Your Brand Evaluation
While self-evaluation can be a source of anxiety, it's a necessary step to ensure the selection of gentle and calm designs. This year, a panel of judges, whose introduction will follow, will be responsible for this task. In the previous year, we entrusted this responsibility to nine renowned designers spanning different generations.
Designers who wish to join the judging structure or participate in the movement can now register through the Responsible Design Movement.
Membership establishes your place in VAND’s ethical and global design framework.
Join the Jury Team