The judging process is now underway.
Contribute your expertise alongside 140 distinguished designers from 32 countries to define the future of global design standards.
More than 140 designers from 5 continents are reviewing the 100 brands identified by Interbrand as the world’s leading brands of 2025.
The evaluation is conducted according to VAND’s criteria of clarity, coherence, responsibility and human impact. This process establishes a unified standard for assessing how global brands shape public life through design.
Five Criteria. One Standard
We look beyond style. We look for meaning. This structured model guarantees that the products are celebrated not for taste, but for its enduring contribution to the human calmness.
By reviewing one hundred active brands each year, VAND establishes a clear benchmark for clarity, coherence and human impact in contemporary design.
This evaluation functions as a structural component of VAND’s global framework: identifying responsible brands, and connecting designers who seek to work within an ethical, human centered standard.
Join & Start JudgingThe Board is composed of a group of designers and thinkers from different fields and regions, chosen for their experience, integrity, and long-term vision for the future of design.
These members guide the strategic direction of the Movement, ensure the independence and credibility of its actions, and uphold the values at the core of Design Responsibility.
The Board remains intentionally focused, international, and committed to building a thoughtful and human-centered future for design.
A renowned Italian graphic designer and AGI member, best known for creating the iconic 2004 UN peace poster. He masterfully merges powerful visual language with deep social and environmental consciousness. Since the 2000s, his work has been heavily focused on promoting peace and sustainability through the EcoHumanity project.
An esteemed Australian graphic designer, brand strategist, and the founder of the international Cato Brand Partners. He has successfully executed massive corporate branding projects in over 100 countries since 1970. He also founded the agIdeas global design conference, championing and promoting design culture for decades.
A highly celebrated American graphic designer specializing in impactful, world-class corporate identities. He is most famous for creating the legendary, multi-award-winning FedEx logo in 1994. His iconic branding works are proudly featured in the permanent collection of the Cooper Hewitt Design Museum.
A highly influential American graphic designer, author, educator, and co-founder of the AdamsMorioka studio. He is the former National President of AIGA and currently serves as the Chair of graphic design at ArtCenter College. As a prolific author and instructor, his books and courses are essential educational resources for designers worldwide.
A distinguished multidisciplinary designer who beautifully bridges visual communication, art, and ecology. She is a tenured UCLA professor and the founder of the CounterForce Lab, focusing on environmental crises. Her exceptional career has been honored with both the prestigious AIGA Medal and the National Design Award.
A highly influential design leader, the former President of The One Club for Creativity and prominent figure at AIGA. He also serves as the Director of Graphis, the prestigious International Journal of Visual Communication significantly contributing to the global design community.
This panel brings together leading figures from across the many disciplines of design and from different parts of the world.
They form a global jury committed to recognizing design that brings calmness, responsibility, and long-term human value to the world.
A global initiative uniting leading designers and brands to define and uphold the highest standards in design.
Jury members review projects and brands worldwide, granting the Design Responsibility Certificate to those meeting these standards.
Every year, members gather in Paris to shape the future of responsible design.
Companies request an official review of their brand’s design.
Brands that meet the standards receive the VAND Certified Mark, a formal recognition that can be used across products, packaging and public communication.
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