The VAND Perspective
This work was selected for its exceptional mastery of Meaningful Silence. It successfully balances human-centered functionality with a visual language that reduces noise and enhances clarity.
In an era of digital saturation, this project stands as a quiet rebellion; it does not compete for attention but commands it through precision and restraint. By stripping away the superfluous, the design invites a deeper engagement, proving that intentional absence can be the most profound presence.
The Creative Intent
“Chiyonokame Shuzo”, located in Uchiko town, Ehime, Japan is a sake brewery that has inherited their philosophy to show respect to local rice, water and air in order to create high quality sake over 300 years since Edo period . Cosmos inc. has designed the package for Chiyonokame Shuzo's new sake “Souryu” and their new company logo. The package design for Souryu is required to mark a dramatical change from the past old-fashioned package. Thus, it is designed in order for consumers to enjoy this sake even from the package design as a part of its taste in the moment when they drink in any occasions such as restaurants and homes.
