Shortlisted Work
Teixidors
Designer by
CLASE BCN
Spain
Visual Identity
The VAND Perspective
This work was selected for its exceptional mastery of Meaningful Silence. It successfully balances human-centered functionality with a visual language that reduces noise and enhances clarity.
In an era of digital saturation, this project stands as a quiet rebellion; it does not compete for attention but commands it through precision and restraint. By stripping away the superfluous, the design invites a deeper engagement, proving that intentional absence can be the most profound presence.
The Creative Intent
Renew Teixidors’ visual identity and corporate catalogue to better convey the brand’s philosophy: artisanal craftsmanship, sustainable processes, and a commitment to enhancing quality of life. Teixidors is a textile company specializing in fabrics for the home, and the aim is to create a narrative that not only presents the products but tells the story of the people, materials, and care behind them, resulting in communication that is contemporary, meaningful, and deeply connected to ethics and aesthetics. Proposal: The identity has been updated first, refining the logo and combining the ABC Laica typeface with Gill Sans to establish a more personal and contemporary graphic language. The publication is structured into two inserted sections: one that tells the brand’s story, philosophy, and processes, and another that blends product and human imagery in poetic, natural settings, creating an immersive narrative experience. The packaging was redesigned using a soft color palette and high-quality finishes, making the unboxing a moment of connection with Teixidors’ values of care, quality, and sustainability. Contribution: This project strengthens Teixidors’ positioning as a brand rooted in craftsmanship, sustainability, and design excellence. It communicates values such as quality, texture, manual weaving, respect for nature, and social responsibility, while evolving the visual identity to reflect innovation and contemporary expression. Production: Natural-feeling, FSC-certified papers—one for each section—emphasize the tactile and sustainable qualities of the brand. Blind embossing, stamping, and colored thread binding provide artisanal finishes consistent with Teixidors’ handcrafted products.
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