"Bovensiepen Automobiles, Engineering Passion. Driving Emotion. For generations, the Bovensiepen family has been dedicated to the production of exclusive automobiles including very special derivatives of BMW models known as Alpina. Following the takeover of the Alpina brand by BMW, the company owned by Bovensiepen engaged Design Directors Kevin O'Neill and Diana Graham and for a complete re-branding effort under its own name. The first step was to rethink the brand architecture and collaborate with family stakeholders to craft a strategy and a visual language system to support it. What unites them is not only their name and lineage, but above all a shared ambition: to create vehicles that are not everyday, yet move people emotionally, day after day. The name stands for proven expertise and limitless dedication for making great things even better, by harmoniously blending engineering precision with timeless design. From design, development and construction to the handcrafted production, everything comes together to create some of the finest automobiles in the world — and to bring fine driving to life. The system is led by the new logo and logotype with a distinguished color palette. Reflecting the excellence in the vehicle design by the Zagato design group in Italy, the logo system is applied consistently in all forms of communication including the vehicle itself and it's presentation experience, as well as marketing communications in print, web, and video."