Founded in Lyon, France
In the year 2025, we, the designers of the world, acknowledge our historical responsibility.
Our designs have contributed to the destruction of the world. We have fueled anxiety, longing, and the pervasive sense of not being enough.
We have filled lives and landscapes with unnecessary and harmful objects and forms, and we have been partners to businesses that profit from fear and dissatisfaction.
From this day forward, we commit to no longer designing anything that harms people or the planet. Let this declaration mark our historical commitment to a new era in design.
Your consistent commitment to competence and ethics will build a strong professional reputation in the design industry.