Yaks

YAKS, a leading luxury construction brand, specializes in modern kitchen design. After nearly two decades, it launched a multi-phase branding project to align with its long-term vision. The first phase involved defining brand strategy through interviews with managers and B2C/B2B audiences, shaping YAKS’s identity around sophistication, innovation, and reliability. The second phase focused on visual and verbal identity, including a modern logo, refined color palette, and clear messaging. The final phase implemented the new identity through marketing, events, and partnerships. This rebranding strengthened YAKS’s market position, emotional connection with stakeholders, and leadership in Prestige Kitchen design.