Tekin

Vand, the branding consultancy firm, successfully redefined Takin Petroleum’s visual identity through a strategic framework grounded in market analysis, organizational goals, and energy industry requirements. The project aimed to differentiate Takin Petroleum in the competitive energy market and solidify its position as a pioneer in hydrocarbon and hybrid energy. The visual identity, including the logo, color schemes, and typography, was designed to reflect the company’s values while symbolizing innovation and progress. Vand also developed brand architecture strategies, defining the main brand and sub-brands to maintain coherence while addressing distinct market segments. The project strengthened Takin Petroleum’s long-term growth and market presence.