Sanjagh

Sanjagh, a leader in Iran’s online service market, undertook a comprehensive rebranding to improve user experience and align with market trends. The first phase involved extensive qualitative research, including interviews and surveys, to identify customer expectations and market opportunities. Based on insights from this research, branding strategies were developed, focusing on brand personality, positioning, and key messaging to differentiate Sanjagh from competitors. The design strategy emphasized user experience, incorporating principles like processing fluency and attention insights. A new visual identity, including logo, color schemes, and typography, was created along with a cohesive verbal identity. The successful rebranding enhanced Sanjagh’s market position, fostering stronger connections with its audience and reinforcing its leadership in the online services sector.