Samat

The Central Securities Depository of Iran (CSDI), a key player in Iran’s capital market, embarked on a branding project to strengthen its positioning amid expanding international activities and evolving roles. The project began with in-depth research, including interviews with senior executives and market participants, to understand stakeholder expectations and challenges. The core brand message, “security,” was identified as crucial for gaining trust and enhancing CSDI’s market position. The visual and verbal identities were developed to reflect professionalism and transparency, culminating in a comprehensive brand book. Key outcomes included increased international coherence, brand awareness, and a shift in public perception, solidifying CSDI’s reputation as a trusted, secure institution in Iran’s capital market.