Phinix

PHINIX, a decentralized digital currency trading platform in Iran, was created to eliminate intermediaries and offer transparent pricing in the cryptocurrency market. The platform aimed to address market issues like unrealistic pricing caused by intermediaries, offering a more accurate and user-satisfying experience. The branding project began with defining the brand’s mission, vision, personality, and market positioning through stakeholder interviews, surveys, and research. The PHINIX logo, inspired by the phoenix, symbolizes transformation and change in the financial world. The branding strategy aligned PHINIX with global standards, positioning it as a purposeful, emerging leader in Iran’s cryptocurrency market, ultimately enhancing the quality and transparency of trading services.