Persian Sanat

Persian Sanat, a leading plastic component manufacturer in Iran, embarked on a comprehensive rebranding project to enhance its global market presence. Founded in 1973, the company expanded its product range over the years, but its brand lacked a unified identity. The rebranding initiative aimed to position Persian Sanat as a top player in the plastic pallet industry, emphasizing product quality, competitive pricing, and fast delivery. In-depth interviews, market analysis, and competitor research guided the development of a new visual identity, inspired by an ancient Iranian lion plaque symbolizing power and authenticity. The rebranding included redesigned color schemes, slogans, website, and exhibition booth for international trade shows, strengthening the company’s global positioning.