Mediana

Mediana Branding: Redefining Communication Solutions Mediana, a comprehensive communication platform, rebranded to shift its perception from an SMS provider to a full-scale customer engagement solution. Led by VAND, the project began with stakeholder interviews, revealing a need for a reliable, supportive, and proactive brand identity. Mediana’s new “warm and approachable” personality was reflected in its modern logo, redesigned touchpoints (website, social media, SMS panel), and content strategy. The initiative enhanced brand visibility, clarity, and market positioning, aligning Mediana’s offerings with audience needs. This strategic rebranding successfully positioned Mediana as a leading business-customer communication provider.