Ladder Team
Connecting the Project to Business Goals


How This Project Aligns with the Brand’s Business Goals
The Ladder Team project is an intercultural initiative between Iran and Poland, focused on theatre. It involved branding activities such as name selection, design strategy development, and visual identity creation. “Ladder Team” symbolizes collaboration and cultural exchange. The visual identity blended both Iranian and Polish elements, ensuring global appeal. Following the brand launch, various cultural projects, including theatre performances and exhibitions, were organized in Iran, Poland, and Europe, fostering artistic collaboration. The project successfully built a platform for mutual cultural understanding, transcending geographical and cultural boundaries through the language of theatre.






