KAMAN

Kaman is a comprehensive financial services platform offering credit facilities, loans, and consulting to improve people’s lives through inclusive financial solutions. The branding project began with strategic research, both internally and externally, to understand market needs. After defining the brand strategy, the project moved to the design phase, creating visual identity elements such as the logo, colors, and fonts to build a consistent brand image. Finally, the visual identity was implemented across all customer touchpoints, including media, websites, advertisements, and service centers, ensuring a unified and meaningful brand presence in every interaction with customers.