H Cafe

H Cafe branding project aimed to create a French-style café promoting healthy living in northern Tehran. The project began with comprehensive qualitative and quantitative research to understand customer needs, preferences, and competitor analysis. Based on these insights, a design strategy was developed to position H Cafe as a unique brand. Its visual identity was meticulously crafted, aligning packaging, dishware, and interior design to reflect the brand’s values of quality, simplicity, and healthy living. After one year, H Cafe became an iconic café in northern Tehran, symbolizing modern, healthy living, and standing out in the competitive local market.