Frabourse

The branding project of Iran Fara Bourse, one of the four main exchanges in Iran, began with strategic research, involving both internal and external stakeholders, to understand market needs and cultural nuances. The brand strategy was developed in alignment with Iranian and Islamic concepts, leading to the selection of the “Astrolabe” as the central concept. In the visual design phase, the concept was developed and integrated across all brand touchpoints, with green symbolizing growth and sustainability. The new visual identity was applied consistently across various platforms to create a unified, modern brand that conveys trust, innovation, and commitment to the Iranian economy.