Farabi

Farabi Brokerage Rebranding: A Modern Identity Rooted in Heritage Farabi Brokerage rebranded to unify its diverse services—brokerage, asset management, fintech (Farabix0), and education (Amoozin)—under a cohesive, modern identity. Led by Vand, the initiative balanced tradition and innovation, honoring Abu Nasr al-Farabi while addressing fragmented sub-branding and outdated visuals. The new logo, featuring a stylized Farabi portrait, and the green color scheme, symbolizing growth, reinforced the brand’s distinctiveness. Modular “F” adaptations ensured sub-brand cohesion. Within six months, brand recall rose 40%, and client acquisition surged 22%, positioning Farabi as a tech-savvy, culturally rooted leader in Iran’s capital market.