Camma

CAMMA Branding: A Chic and Simple Identity CAMMA, a jewelry and accessories brand from Isfahan, has grown rapidly through innovation and strategic branding. Launched in 2019, the branding project aimed to establish a credible market presence. Partnering with Brandassist, CAMMA defined its personality as calm and approachable, with the tagline “Chic and Simple” reflecting elegance and modernity. The visual identity, including a logo, packaging, and promotional materials, reinforced this concept. Two years later, CAMMA’s strong market position and customer feedback confirm its success. This project highlights the power of strategic branding in differentiating jewelry brands in a competitive industry.