Baaz

The Baaz branding project aimed to bring the heavy vehicle spare parts market online, focusing on simplifying the purchasing process for customers. It began with defining the brand’s personality and positioning through design strategies and archetype analysis. A cohesive visual identity was developed, including logo, typography, colors, and visual elements, applied across various touchpoints such as the website, packaging, uniforms, and social media. A brand book and design system were created to ensure consistency in all brand communications. This project successfully positioned Baaz as a trusted, professional name in the heavy vehicle spare parts industry.