AV

AV Rebranding: Strengthening Market Position AV, a leading medical equipment manufacturer, launched a rebranding project to enhance product presentation and competitiveness. Initially an importer, AV expanded into production, gaining domestic and international recognition. However, weak packaging and indirect communication hindered market impact. The rebranding aimed to unify visual identity, redefine brand strategy, and improve packaging. AV adopted an “exciting” brand personality, updated its name, and introduced a modern logo with a tweezer symbol reflecting Iranian heritage. The tagline “Up to date” emphasized innovation. Within a year, AV’s refreshed identity strengthened its market presence, aligning with its vision for international growth.