Aseman

The branding project for Asman Brokerage, a newly licensed firm, aimed to position it among the top 30 brokers in the country, focusing on retail clients. The project included two phases: brand strategy and visual identity design. In the first phase, extensive research was conducted to understand target audience needs and market positioning. In the second phase, the branding team created a distinct visual identity, including logo, colors, and typography, and developed the verbal identity, including tagline and brand tone. The final result was a cohesive brand that stands out in the brokerage industry and is on track to achieve its goal of top-tier status.