2080

The branding project for Café 2080 focused on creating a smart, professional space for business meetings. After conducting in-depth interviews and competitive analysis, the brand strategy was defined, including brand positioning, personality, key messaging, and core values like innovation and efficiency. The visual identity was designed, with a logo, color palette, and interior that reflected a modern yet formal atmosphere. The brand was consistently applied across all touchpoints, including packaging, tableware, website, and interior design. Ultimately, Café 2080 emerged as a cohesive and modern brand tailored to professionals seeking a comfortable yet efficient environment for work and networking.